Continuum Fitness
Personal trainer and lifestyle coach Andrew Mariani had always relied on Instagram and referrals to promote his business. But with a growing client roster and plans for expansion, he needed a refined logo, branding and a professional website.
Andrew came to me with a messy logo and a robust Instagram page where he shared all his content. He had a clear vision for his business and a well-articulated outline of what he wanted in a brand.
I needed to put it all together into a comprehensive website that not only showcased his products and services but established Continuum Fitness as a premier personal training brand.
Using bold colors, strong fonts and inspiring copy, I delivered an impactful website that clearly communicated Continuum Fitness’ unique and desirable brand.
Andrew gave me a lot of copy…some of it repetitive, all of it lengthy. I edited it down and helped him refine it to be concise and fit for web design. Once I had all the content, I was able to build a site centered around his important message and philosophy.
Continuum Fitness also sells merchandise so I used Squarespace’s selling platform to build Andrew a shop that not only showcases his products but also automates his inventory tracking and shipping.
The end result was a hard-working website that reflected the robust brand Andrew had built.
Old Logo
Inconsistent line thickness
Letters are squished between the circles
The C is not continuous
New Logo
Consistent line thickness is more pleasing to the eye
Letters have space around them
The C continues into the outer circle making it continuous