Emily Jabbour, Councilperson-At-Large
Emily Jabbour was elected Hoboken Councilperson-At-Large in 2017 and ran for re-election in 2021. She wanted a campaign website to publicize her 1st term accomplishments and 2nd term platforms but also to convey her personality and dedication to Hoboken.
Emily came to me with a rough logo from 2017, a ton of pictures from her life as a mom, Hobokenite and councilperson and an eagerness to build a site that would showcase her accomplishments and passion for her town in a humble but effective way.
As a self-prescribed “non-politician”, Emily wanted to make sure her website wasn’t boasting or egocentric. She wanted to show how she’s actively involved as a public servant and advocate not just through her presence at council meetings but at local events, fundraisers and volunteer opportunities.
In an effort to brand Emily as the mom who gets things done for Hoboken, I set out to build a site that was inviting, friendly, informative and hardworking. Ironically all attributes of Emily herself!
First I revised her logo using fresh fonts and colors and adding the dotted line as a subtle nod to Emily’s constant movement (via bike or on foot) around Hoboken.
Emily wanted to show rather then tell how active she is in all facets of the community. Luckily she came to me armed with tons of images of her at business openings, volunteering and promoting causes like traffic safety, park beautification and equality. On the main page I was able to use images for each subpage creating a visual menu that not only served as navigation but also as a photo album of Emily’s accomplishments.
Like any good non-politician, Emily wanted to avoid bragging. She didn’t want to take up space and her visitors’ time with lengthy commentary on how great she is (even though she actually is great). I suggested using testimonials from people whose lives were directly affected by Emily’s activism and the stories came pouring in. Her Track Record subpage was born…I wrote each section with the quotes and first-hand accounts as the center-points to make her accomplishments come to life. Her platforms page was similarly efficient, highlighting 5 important areas with pictures of Emily already at work making improvements.
I also created subpages for local events (Emily is a huge supporter) and In the News to house press Emily has received through the years.
The result is a website that Emily can utilize throughout her 2nd term campaign AND as a news channel, outreach tool and event publicity page as her non-political political career continues to develop.
