Fertility Together
Layla Bilali, BSN, RN is the force behind Fertility Together – a medical-based fertility specialist offering fertility consulting and nursing services. She had a website full of great content but needed it modernized to afford a better user experience and refreshed to reflect her brand.
Rebuild and Rebrand fertilitytogether.com.
The new website needed to be simple and easy to navigate but house important information.
Layla also wanted to freshen up her branding: keep her logo and some of the established colors but in a more professional layout.
By tweaking the logo, introducing a circular graphic device and refreshing the fonts and colors, I cleaned up the Fertility Together brand without any dramatic changes.
I also streamlined the content giving each subpage a defined purpose and cohesive structure. I wrote new content and edited the old so the website is written in one voice without redundancy. A new Features page houses all of Layla’s articles – each is tagged with keywords so visitors can easily research any topic using the search function at the top of the page. The Services page is a simple scroll with click outs to read more. And the testimonials are clean and designed in the new look and feel for simplicity and continuity.
The final website feels cohesive and clean, easy and fresh. All brand attributes Layla wanted to preserve and highlight.
